Before you write your own sales copy, it would be a good idea to go through the sales pages of past WSO of the Day products. When you read through the copy, take note of what you liked and didn’t like. This will give you a good idea on sections/words to include in your sales copy and sections/words to avoid.
Spend an hour each day for 2-3 days and start writing your copy as if you were trying to sell to your TOUGHEST customer.
Begin by presenting pain points and then offer your report as the solution to their pain. You need to take time listing the benefits of your product instead of listing the features. I am not saying you shouldn’t list features, because you should. What I am saying is that benefits outweigh features.
Also make sure you arouse curiosity within the copy. The longer the customer reads the copy, the more likely they are to make a purchase. If you arouse their curiosity, they will continue reading which increases the chances of them making a purchase.
Sales Letter Formula
1. What Are You Selling? Write The Headline Telling That
2. Dig Into it. Ask Questions To Assess Needs
3. Relate Their Need To You Or Your Clients
4. Tell What You Have Created
5. Explain What They Get
6. Explain The Value of What They Get. Not In Dollars, But In Usefulness
7. Offer (Price)
8. Refund Policy
9. Close. Buy This
Another easy method is to go back to your product research that you did in Warrior Plus. Go back to those products in the similar method and review ones that sold over 100 copies with 10%+ conversions.
What elements are common?
What pain points are similar?
What solutions were offered that you also are teaching?
The MOST important tip to keep in mind as you write your sales letter is to make sure that everything you claim and say in your sales letter is included in your report!
For homework tonight, I want you to locate 5 sales letters that you will use for the base of your template. Search through JVZoo and Warrior+ for products that have sold over 100 copies and find ones that match the sales letter formula above.
Create a new word document and copy and paste those 5 urls into it. Tomorrow we are going to outline and start writing!